MAXIS GBN

We sat down with MindCo to find out how virtual reality can help your people quit smoking

How successful have your smoking cessation programmes been? Did you know virtual reality (VR) could be the silver bullet to helping your people quit?

Dr Leena Johns, Chief Health & Wellness Officer at MAXIS GBN, sat down with Emilio Goldenhersch, CEO & Co-founder of MindCo Health1, to find out how VR could help your people quit smoking for good and ease stress and anxiety.

In the interview they discuss a range of topics including:

  • the differences between traditional smoking cessation programmes and MindCo’s VR approach

  • how to increase engagement in smoking cessation programmes

  • what VR mindful exposure therapy (VR-MET) is and how it can help your people quit smoking, and relieve stress and anxiety.

Watch the video below and find out more about MindCo in our wellness technology marketplace.2  


1 MindCo, a company registered in Delaware, United States of America having its registered office at 2021 The Alameda, suite 380, San Jose, CA, 95126 (“MindCo”)
2 MAXIS GBN may receive fees, commissions and/or other remuneration from third parties in connection with the services we carry out for you.