MAXIS for Good report 2024
Year in review
A word from Mattieu Rouot, our CEO
Through our MAXIS for Good initiative, Corporate Social Responsibility (CSR) continues to be an integral part of our culture at MAXIS and I’m grateful to the entire MAXIS team for their engagement and involvement in helping us work towards our CSR goals.
While we’ve achieved lots, we’d like to go even further. Continuing to prioritise CSR is important, both for our own business strategy and when working with our external partners – clients, local insurers and suppliers - as we work to make a positive impact through everything we do.
Working with some of the world’s biggest multinationals who have some of the most developed CSR programmes is inspiring and aspirational. Increasingly clients ask us about our commitment to CSR, as well as our policies, activities and sustainability credentials. This is an ever more important strategic area and I welcome the opportunity to be able to show what we’re doing now, and plan to do in the future.
I’d like to thank our global team again for their commitment as we continue to develop our MAXIS for Good initiative.
Kind regards,
Mattieu
Through our MAXIS for Good initiative, Corporate Social Responsibility (CSR) continues to be an integral part of our culture at MAXIS and I’m grateful to the entire MAXIS team for their engagement and involvement in helping us work towards our CSR goals.
While we’ve achieved lots, we’d like to go even further. Continuing to prioritise CSR is important, both for our own business strategy and when working with our external partners – clients, local insurers and suppliers - as we work to make a positive impact through everything we do.
Working with some of the world’s biggest multinationals who have some of the most developed CSR programmes is inspiring and aspirational. Increasingly clients ask us about our commitment to CSR, as well as our policies, activities and sustainability credentials. This is an ever more important strategic area and I welcome the opportunity to be able to show what we’re doing now, and plan to do in the future.
I’d like to thank our global team again for their commitment as we continue to develop our MAXIS for Good initiative.
Kind regards,
Mattieu
Our CSR journey so far...
Having launched in 2022, the MAXIS for Good initiative embodies our commitment to a clear and comprehensive approach to ethical, environmental and social issues as a business.
We’re incredibly proud of the progress we’ve made. MAXIS for Good is now a well-established working group within our business, with dedicated representatives for each of our seven pillars: Community, Environment, People, Conduct & Ethics, Clients & Solutions, Suppliers & Partners, and the MAXIS Network.
CSR awareness continues to grow across MAXIS and is now a regular consideration in new projects and policy reviews. We're also delighted to see so many MAXIS team members actively organising volunteering activities and finding ways to contribute to their local communities.
People
Internal campaigns
In 2024, we continued to mark the causes that matter most to our people with several campaigns being run both internally and on our LinkedIn. These included campaigns for Martin Luther King Jr Day, International Women’s Day, US Black History Month, Pride Month, Time to Talk Day and more.
For International Women’s Day, we also supported our charity partner, CARE, and their campaign ‘A woman’s right to lead’ with a donation which went towards women leading their families and communities through crises.
Throughout 2024, we organised a wide range of educational ‘Spotlight’ sessions for our staff, focusing on topics around personal development and wellness, including:
- Nutrition
- Menopause awareness at work
- Summer wellness
- The pillars of a positive mindset
- Sedentary lifestyles
As well as this, we shared resources from our provider, SuperWellness, on topics such as embracing life as a new parent and mental health.
Celebrating our team
In September we announced our 2024 staff award winners. Our staff awards look to celebrate members of the MAXIS team who have embraced and demonstrated our values: accountability, collaboration and creativity. As always, we were delighted by the volume of nominations, showing that those key attributes are truly engrained in our business and the attitudes of our people.
In 2024, we conducted a comprehensive DE&I survey. Key findings from respondents include:
At MAXIS, we continue to celebrate the diverse range of cultures within our team through the ‘Culture Corner’ section of our quarterly Town Halls. This gives everyone the chance to share what they love about their individual cultures, as well as a chance for us to learn more about our colleagues from around the world.
At the end of 2024, we also relaunched ‘Culture Club’ – a staff-led initiative where employees can come together and discuss ideas to enhance our people’s experience of working for MAXIS.
Community
Community is a key pillar of our commitment to CSR. Throughout 2024 the MAXIS team took part in a number of volunteering activities which focused on supporting the key themes of hunger, environment and health. Here’s what we got up to…
UK
- A group from the London team participated in a football tournament raising funds for Chamos, a charity supporting underprivileged children and young people in Venezuela.
- The Legal team completed the London Legal Walk, raising money for the London Legal Trust, which funds free legal advice services for those who can’t otherwise afford them.
- Another group of MAXIS volunteers spent the day at Stepney City Farm, an urban farm promoting community and wellbeing, performing tasks such as weeding, gardening and composting.
- The London team also supported Children’s Hospital Pyjamas, a UK-based charity that collects and donates new pyjamas to hospitals, hospices and women’s refuges. The team donated pyjamas and made fabric hearts designed to help families stay connected.
France
- In Paris we partnered with Make A Wish, contacting schools to raise awareness for their ‘Wish Week’ fundraising campaign.
- A bottle top collection point was set up in the Paris office to support AXA’s campaign with Bouchons d’Amour, a charity that raise funds to purchase wheelchairs and other mobility equipment for those in need.
- The Paris team supported AXA’s Pink October campaign by creating care kits for patients at Institut Curie.
US
- Our Atlanta-based team volunteered at the Atlanta Community Food Bank making soup bags which were distributed to those in need over the Thanksgiving holiday.
Hong Kong
- Our team in Hong Kong participated in The Bread Run, rescuing bread that would have otherwise been discarded and donating it to charities across the city.
Global
- At the MAXIS Global Forum 2024, we assembled solar lights for SolarBuddy, alongside our network members and partners. These were sent to communities living in extreme energy poverty.
- We ran a blood/plasma donation campaign in the run up to World Blood Donor Day on 14 June, educating our teams on the benefits of, and need for, donations, and encouraging them to get involved in donating blood or plasma.
- We were pleased to make further donations to our charity partner CARE, helping them deliver change for some of the world's poorest communities. We also donated to our partner Fauna & Flora, helping support their efforts in protecting the diversity of life on earth.
Environment
The environment is a crucial pillar of MAXIS for Good and we are committed to minimising our environmental footprint in all we do.
In April, we ran an Earth Day campaign, encouraging our social media contacts to mark the day with positive action. We also ran an internal campaign, with the Environment sub-group, compiling a list of challenges for our global team to take on for Earth Day, and all year round.
We created educational videos around how to effectively recycle our waste in our offices around the world ensuring there is no excuse for not doing the right thing!
We also undertook a comprehensive digital migration project and used this opportunity to reduce the digital footprint of our website and portals. An in-depth audit helped to flag excess or outdated materials and video content making the sites easier to navigate and more environmentally friendly.
In 2024, we also procured a supplier of digital business cards for MAXIS staff, replacing the need for printed versions. This was launched at the start of 2025.
Network
In 2024, we continued to use our annual network survey to ask our local insurers about their CSR and DE&I efforts relating to both policies, products and services and encourage them to share news of any innovations and local community activities.
Our goals for 2025 include improving survey questions and ensuring that all responses to our annual network survey are mapped into our network capabilities documents, demonstrating the readiness of our network to offer DE&I specific services to clients and reflecting their efforts in terms of local or national community support.
We will continue to include CSR and ESG criteria as part of our local insurer selection process and encourage our local insurers to share their initiatives and activities with us and collaborate with them locally where appropriate.
We were pleased to award our ‘CSR champion’ award as part of our 2024 network awards at the MAXIS Global Forum 2024. Bao Viet were the winners, being recognised for their commitment to their local community through blood donations, financial aid, hospital support, school support and much more.
Suppliers & Partners
In 2024, we grew our directory of independent and local suppliers. This provides the MAXIS team with suppliers near our office that they can use for personal purchases, such as cards and cakes and local markets where they can buy lunch etc. This directory seeks to encourage our staff to make sustainable choices in the local community and support local businesses.
We have also worked with our Procurement team to ensure that CSR considerations and criteria are included in the procurement process and have become a standard supply chain requirement.
Clients & Solutions
In 2024 we undertook a thorough review of our client facing web pages to ensure they offer greater clarity through a variety of accessible media.
We used the opportunity provided by our comprehensive digital migration project to optimise the accessibility of our website and portals. This involved removing all errors and making the site more lightweight, improving the overall performance and user experience. We will continue to optimise our website throughout 2025, with the aim of achieving a Web Content Accessibility Guidelines (WCAG) AA rating.
We have also answered an increasing number of RFP and contract questions relating to MAXIS for Good and our work in the CSR/ESG space. These questions help to challenge and encourage us in our journey to be a more sustainable business.
Conduct & Ethics
The Conduct & Ethics team are instrumental in ensuring that MAXIS maintains the highest standards of integrity and behaviour when doing business.
In 2024 the group worked with MAXIS’ internal teams to see how we can further educate our people about the importance of practicing exemplary conduct and ethics in everything that we do. We have added modules on Business Ethics and Integrity, Code of Conduct and Equality and Diversity into our mandatory training for all employees to complete on an annual basis.
As well as looking at ourselves, we also focus on the conduct and ethics of our suppliers and partners.
Looking ahead...
We will continue to develop our MAXIS for Good initiative, ensuring that CSR is a key factor in the decisions we make as a business, and as individuals.
We aim to fully align ourselves with the expectations of our clients, local insurers, external partners and, of course, our people, as far as we are able. We will develop a roadmap that incorporates the actions required to comprehensively underpin all our day-to-day practices and processes at MAXIS with a culture of CSR.
References
[1] MAXIS GBN DE&I survey, March 2024
Like this piece? Read our other related articles
This document has been prepared by MAXIS GBN S.A.S and is for informational purposes only – it does not constitute advice. MAXIS GBN S.A.S has made every effort to ensure that the information contained in this document has been obtained from reliable sources but cannot guarantee accuracy or completeness. The information contained in this document may be subject to change at any time without notice. Any reliance you place on this information is therefore strictly at your own risk.
The MAXIS Global Benefits Network (“Network”) is a network of locally licensed MAXIS member insurance companies (“Members”) founded by AXA France Vie, Paris, France (“AXA”) and Metropolitan Life Insurance Company, New York, NY (“MLIC”). MAXIS GBN S.A.S, a Private Limited Company with a share capital of €4,650,000, registered with ORIAS under number 16000513, and with its registered office at 313, Terrasses de l’Arche – 92727 Nanterre Cedex, France, is an insurance and reinsurance intermediary that promotes the Network. MAXIS GBN S.A.S is jointly owned by affiliates of AXA and MLIC and does not issue policies or provide insurance; such activities are carried out by the Members. MAXIS GBN S.A.S operates in the UK through its UK establishment with its registered address at 1st Floor, The Monument Building, 11 Monument Street, London EC3R 8AF, Establishment Number BR018216 and in other European countries on a services basis. MAXIS GBN S.A.S operates in the U.S. through MAXIS Insurance Brokerage Services, Inc., with its registered office located in New York, USA, a New York licensed insurance broker. MLIC is the only Member licensed to transact insurance business in New York. The other Members are not licensed or authorised to do business in New York and the policies and contracts they issue have not been approved by the New York Superintendent of Financial Services, are not protected by the New York state guaranty fund, and are not subject to all of the laws of New York. MAR01585/0325
Built with Shorthand